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Better World Campaign

Nic UK Project Work

The idea generation behind this project was to develop artwork to help promote a range of sustainable and hygienic products for ice cream market. The project consisted of creating artwork encapsulating a complete scene featuring all the Better World products interaction whilst not interfering with nature. As well as creating separate scenes for each of the products for social media and print.

Collaboration | Creative Thinking | Photo Manipulation | Design Campaign

Packaging Design

Designing with the environment in mind. The concept behind these designs was to convey through typography and illustration the areas effected by climate change, the land, ocean and the Arctic and Antarctic. These sustainable and recyclable ice cream tubs are part of a NIC initiative across the European business clusters to reduce the impact of ice cream packaging on the environment.

Collaboration | Illustration | Typography | Create Direction