Parklands Toyota

Bright, fun and full of impact. The initial brief for this campaign was to produce adverts which would relate to a younger audience. Using a creative newspaper advertising strategy I created a range of geometric illustrative designs, inspired by the angular design of the vehicles, these shapes would break out into the newspaper stories. These designs gave the clients advertising a new dimension and something they had not tried previously. Once the designs were approved by Toyota UK’s marketing, these adverts were used across Cornwall to promote the brands latest product range.

Creative Thinking | Illustration | Photo Editing | Communication